Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
The paper examines how social and personality factors influence Chinese consumers' attitudes towards counterfeits of luxury brands and how these two sets of variables influence purchase intention. It provides a profile of buyers and non-buyers of counterfeits of luxury brands. A self-administer...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/36660 |