Transformational Marketing: Linking Marketing and Sustainability

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Transformational Marketing: Linking Marketing and Sustainability

Current marketing practices promote goods and services irrespective as to what their impacts on the environment and human society are. As this often has serious negative ecological and social consequences, change in practices and better education are required. The paper argues for the need for trans...

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Bibliographic Details
Main Authors:	Hossain, Amzad, Marinova, Dora
Format:	Journal Article
Published:	World Business Institute 2013
Subjects:	Marketing sustainability
Online Access:	http://www.wjsspapers.com/static/documents/May/2013/16.%20Amzad-FINAL.pdf http://hdl.handle.net/20.500.11937/36397

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