Transformational Marketing: Linking Marketing and Sustainability
Current marketing practices promote goods and services irrespective as to what their impacts on the environment and human society are. As this often has serious negative ecological and social consequences, change in practices and better education are required. The paper argues for the need for trans...
| Main Authors: | , |
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| Format: | Journal Article |
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World Business Institute
2013
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| Online Access: | http://www.wjsspapers.com/static/documents/May/2013/16.%20Amzad-FINAL.pdf http://hdl.handle.net/20.500.11937/36397 |