From popularization to marketization: The Hypermodal Nucleus in Institutional Science News

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From popularization to marketization: The Hypermodal Nucleus in Institutional Science News

As digital technologies rapidly evolve, they change how information is presented, transmitted and shared, and concomitantly the ways in which semiotic resources (eg, language, images, and hyperlinks) are used to construe meaning. While digital media is having a pervasive impact on the way science ne...

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Bibliographic Details
Main Authors:	Zhang, Y., O'Halloran, Kay
Other Authors:	Djonov, E.
Format:	Book Chapter
Published:	Routledge Taylor & Francis Group 2013
Online Access:	http://hdl.handle.net/20.500.11937/36370

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