From popularization to marketization: The Hypermodal Nucleus in Institutional Science News
As digital technologies rapidly evolve, they change how information is presented, transmitted and shared, and concomitantly the ways in which semiotic resources (eg, language, images, and hyperlinks) are used to construe meaning. While digital media is having a pervasive impact on the way science ne...
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| Format: | Book Chapter |
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Routledge Taylor & Francis Group
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/36370 |