From popularization to marketization: The Hypermodal Nucleus in Institutional Science News

As digital technologies rapidly evolve, they change how information is presented, transmitted and shared, and concomitantly the ways in which semiotic resources (eg, language, images, and hyperlinks) are used to construe meaning. While digital media is having a pervasive impact on the way science ne...

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Bibliographic Details
Main Authors: Zhang, Y., O'Halloran, Kay
Other Authors: Djonov, E.
Format: Book Chapter
Published: Routledge Taylor & Francis Group 2013
Online Access:http://hdl.handle.net/20.500.11937/36370
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author Zhang, Y.
O'Halloran, Kay
author2 Djonov, E.
author_facet Djonov, E.
Zhang, Y.
O'Halloran, Kay
author_sort Zhang, Y.
building Curtin Institutional Repository
collection Online Access
description As digital technologies rapidly evolve, they change how information is presented, transmitted and shared, and concomitantly the ways in which semiotic resources (eg, language, images, and hyperlinks) are used to construe meaning. While digital media is having a pervasive impact on the way science news is presented (Trench, 2007,2008), the studies of online science news, however, are relatively rare compared to other types of online discourses (eg., Djonov, 2008; Knowx, 2007, 2009a; Tan, 2011; Zhang & O'Halloran, 2012) despite growing concerns about the nature of science journalism today.
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format Book Chapter
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T08:45:23Z
publishDate 2013
publisher Routledge Taylor & Francis Group
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-363702023-02-13T08:01:34Z From popularization to marketization: The Hypermodal Nucleus in Institutional Science News Zhang, Y. O'Halloran, Kay Djonov, E. Zhao, S. As digital technologies rapidly evolve, they change how information is presented, transmitted and shared, and concomitantly the ways in which semiotic resources (eg, language, images, and hyperlinks) are used to construe meaning. While digital media is having a pervasive impact on the way science news is presented (Trench, 2007,2008), the studies of online science news, however, are relatively rare compared to other types of online discourses (eg., Djonov, 2008; Knowx, 2007, 2009a; Tan, 2011; Zhang & O'Halloran, 2012) despite growing concerns about the nature of science journalism today. 2013 Book Chapter http://hdl.handle.net/20.500.11937/36370 Routledge Taylor & Francis Group restricted
spellingShingle Zhang, Y.
O'Halloran, Kay
From popularization to marketization: The Hypermodal Nucleus in Institutional Science News
title From popularization to marketization: The Hypermodal Nucleus in Institutional Science News
title_full From popularization to marketization: The Hypermodal Nucleus in Institutional Science News
title_fullStr From popularization to marketization: The Hypermodal Nucleus in Institutional Science News
title_full_unstemmed From popularization to marketization: The Hypermodal Nucleus in Institutional Science News
title_short From popularization to marketization: The Hypermodal Nucleus in Institutional Science News
title_sort from popularization to marketization: the hypermodal nucleus in institutional science news
url http://hdl.handle.net/20.500.11937/36370