Model Looks, Motives, and Affective Outcomes

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Model Looks, Motives, and Affective Outcomes

Highly attractive models are intended to impact psychologically on message receivers and improve awareness, expectations, attitudes, beliefs, and advertising effectiveness; however, benefits accrue in only particular situations. This study examines how advertising triggers affect when comparison mot...

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Bibliographic Details
Main Authors:	Dickinson-Delaporte, Sonia, Ford, J., Gill, D.
Format:	Journal Article
Published:	Sage Publications 2014
Subjects:	Beauty types comparison motives advertising effects
Online Access:	http://hdl.handle.net/20.500.11937/3632

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