Model Looks, Motives, and Affective Outcomes
Highly attractive models are intended to impact psychologically on message receivers and improve awareness, expectations, attitudes, beliefs, and advertising effectiveness; however, benefits accrue in only particular situations. This study examines how advertising triggers affect when comparison mot...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Sage Publications
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/3632 |