Model Looks, Motives, and Affective Outcomes
Highly attractive models are intended to impact psychologically on message receivers and improve awareness, expectations, attitudes, beliefs, and advertising effectiveness; however, benefits accrue in only particular situations. This study examines how advertising triggers affect when comparison mot...
| Main Authors: | , , |
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| Format: | Journal Article |
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Sage Publications
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/3632 |
| _version_ | 1848744284133523456 |
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| author | Dickinson-Delaporte, Sonia Ford, J. Gill, D. |
| author_facet | Dickinson-Delaporte, Sonia Ford, J. Gill, D. |
| author_sort | Dickinson-Delaporte, Sonia |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Highly attractive models are intended to impact psychologically on message receivers and improve awareness, expectations, attitudes, beliefs, and advertising effectiveness; however, benefits accrue in only particular situations. This study examines how advertising triggers affect when comparison motive is paired with a particular model beauty type. Qualitative work preceded empirical study, which involved use of three types of model beauty (classic, sexual, and cute), two comparison motives (self-evaluation headline and self-improvement headline), and two product contexts (problem-solving and enhancement). Female university students (N = 1,170) were surveyed with findings indicating that viewers do react differently depending on the beauty type, with evidence of an interaction between beauty type and comparison motive. |
| first_indexed | 2025-11-14T05:59:01Z |
| format | Journal Article |
| id | curtin-20.500.11937-3632 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:59:01Z |
| publishDate | 2014 |
| publisher | Sage Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-36322018-09-06T05:48:00Z Model Looks, Motives, and Affective Outcomes Dickinson-Delaporte, Sonia Ford, J. Gill, D. Beauty types comparison motives advertising effects Highly attractive models are intended to impact psychologically on message receivers and improve awareness, expectations, attitudes, beliefs, and advertising effectiveness; however, benefits accrue in only particular situations. This study examines how advertising triggers affect when comparison motive is paired with a particular model beauty type. Qualitative work preceded empirical study, which involved use of three types of model beauty (classic, sexual, and cute), two comparison motives (self-evaluation headline and self-improvement headline), and two product contexts (problem-solving and enhancement). Female university students (N = 1,170) were surveyed with findings indicating that viewers do react differently depending on the beauty type, with evidence of an interaction between beauty type and comparison motive. 2014 Journal Article http://hdl.handle.net/20.500.11937/3632 10.1177/1077699014527454 Sage Publications fulltext |
| spellingShingle | Beauty types comparison motives advertising effects Dickinson-Delaporte, Sonia Ford, J. Gill, D. Model Looks, Motives, and Affective Outcomes |
| title | Model Looks, Motives, and Affective Outcomes |
| title_full | Model Looks, Motives, and Affective Outcomes |
| title_fullStr | Model Looks, Motives, and Affective Outcomes |
| title_full_unstemmed | Model Looks, Motives, and Affective Outcomes |
| title_short | Model Looks, Motives, and Affective Outcomes |
| title_sort | model looks, motives, and affective outcomes |
| topic | Beauty types comparison motives advertising effects |
| url | http://hdl.handle.net/20.500.11937/3632 |