Ethnic advertising: adolescents’ attitudes towards target and non-target advertisements
Purpose – This article aims to explore attitudinal and behavioural differences between target and non-target groups of ethnic advertisements. It seeks to expand the existing body of knowledge by investigating these differences from the perspective of young consumers in an Eastern context. This helps...
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2010
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| Online Access: | http://www.emeraldinsight.com/ http://hdl.handle.net/20.500.11937/36267 |