Beyond the Red Queen syndrome: CRM technology and building material suppliers
Purpose – Many businesses operating in the construction and engineering sector have been trying to respond to the demands being imposed on them by utilising information technology applications such as CRM and ERP, but immediate benefits and improvements in business performance have not been forthcom...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/35943 |