Brand Leaders and Me-too Alternatives - How do Consumers Choose?
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2013
|
| Online Access: | http://hdl.handle.net/20.500.11937/35916 |
| _version_ | 1848754625247707136 |
|---|---|
| author | Quintal, Vanessa Phau, Ian |
| author_facet | Quintal, Vanessa Phau, Ian |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:43:23Z |
| format | Journal Article |
| id | curtin-20.500.11937-35916 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:43:23Z |
| publishDate | 2013 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-359162017-02-28T01:41:19Z Brand Leaders and Me-too Alternatives - How do Consumers Choose? Quintal, Vanessa Phau, Ian 2013 Journal Article http://hdl.handle.net/20.500.11937/35916 Emerald Group Publishing Limited restricted |
| spellingShingle | Quintal, Vanessa Phau, Ian Brand Leaders and Me-too Alternatives - How do Consumers Choose? |
| title | Brand Leaders and Me-too Alternatives - How do Consumers Choose? |
| title_full | Brand Leaders and Me-too Alternatives - How do Consumers Choose? |
| title_fullStr | Brand Leaders and Me-too Alternatives - How do Consumers Choose? |
| title_full_unstemmed | Brand Leaders and Me-too Alternatives - How do Consumers Choose? |
| title_short | Brand Leaders and Me-too Alternatives - How do Consumers Choose? |
| title_sort | brand leaders and me-too alternatives - how do consumers choose? |
| url | http://hdl.handle.net/20.500.11937/35916 |