Brand Leaders and Me-too Alternatives - How do Consumers Choose?

Brand Leaders and Me-too Alternatives - How do Consumers Choose?

Bibliographic Details
Main Authors: Quintal, Vanessa, Phau, Ian
Format: Journal Article
Published: Emerald Group Publishing Limited 2013
Online Access:http://hdl.handle.net/20.500.11937/35916

Internet

http://hdl.handle.net/20.500.11937/35916

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