Quintal, V., & Phau, I. (2013). Brand Leaders and Me-too Alternatives - How do Consumers Choose? Emerald Group Publishing Limited.
Chicago Style (17th ed.) CitationQuintal, Vanessa, and Ian Phau. Brand Leaders and Me-too Alternatives - How Do Consumers Choose? Emerald Group Publishing Limited, 2013.
MLA (9th ed.) CitationQuintal, Vanessa, and Ian Phau. Brand Leaders and Me-too Alternatives - How Do Consumers Choose? Emerald Group Publishing Limited, 2013.
Warning: These citations may not always be 100% accurate.