The value of historical nostalgia for marketing management

QR Code

The value of historical nostalgia for marketing management

Bibliographic Details
Main Authors:	Marchegiani, Chris, Phau, Ian
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2011
Online Access:	http://hdl.handle.net/20.500.11937/35880

Similar Items

Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2010)

Emotions under varying levels of historical nostalgia
by: Marchegiani, Chris, et al.
Published: (2009)

Personal and historical nostalgia - a comparison of common emotions
by: Marchegiani, Chris, et al.
Published: (2010)

"Remembering the way it was?: development and validation of the historical nostalgia scale"
by: Marchegiani, Chris, et al.
Published: (2007)

Historical nostalgia intensities: effects on cognition, attitudes, and intentions
by: Marchegiani, Chris, et al.
Published: (2008)

Effects of historical nostalgia intensity on consumer behaviour
by: Marchegiani, Christopher, et al.
Published: (2008)

Personal and historical nostalgia: A comparison of common emotions
by: Phau, Ian, et al.
Published: (2013)

Varying levels of historical nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

Personal vs. historical nostalgia: a division of emotions
by: Marchegiani, Chris
Published: (2009)

Nostalgia in advertising: a content analysis
by: Marchegiani, Chris, et al.
Published: (2010)

Conceptualising personal and historical nostalgia
by: Marchegiani, Christopher A.
Published: (2009)

A comparison of two common emotions: personal and historical nostalgia
by: Marchegiani, Chris
Published: (2010)

A comparison of cognitive responses between personal and historical nostalgia
by: Marchegiani, Chris
Published: (2009)

A comparison of emotional responses between personal and historical nostalgia
by: Marchegiani, Chris
Published: (2009)

Assessing varying intensities of personal nostalgia on emotions
by: Phau, Ian, et al.
Published: (2009)

Effects of personal nostalgia on cognition, attitudes and intentions
by: Marchegiani, Chris, et al.
Published: (2009)

Conceptualising personal and historical nostalgia as travel motives
by: Asenjo, Carolina, et al.
Published: (2009)

Examining the dual mediation hypothesis under personal nostalgia
by: Marchegiani, Chris, et al.
Published: (2011)

Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia
by: Marchegiani, Chris, et al.
Published: (2007)

An investigation of the influence of nostalgia on tourist destination
by: Asenjo, Carolina, et al.
Published: (2009)

Effects of personal nostalgia intensity on consumer behaviour
by: Marchegiani, Christopher, et al.
Published: (2008)

Looking beyond pasta and pizzas: examining personal and historical nostalgia as travel motives
by: Phau, I., et al.
Published: (2016)

A content analysis of nostalgia in advertising
by: Marchegiani, Chris
Published: (2010)

Varying levels of personal nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

An investigation of the influence of nostalgia on tourist destination
by: Asenjo, Carolina, et al.
Published: (2009)

The effect of music on consumers’ nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
by: Marchegiani, Chris, et al.
Published: (2012)

Is Nostalgia Still the Key to Nostalgic Consumption in the Market of Young Consumers? Explore the roles of nostalgia in the case of Lomography cameras.
by: Chan, Cyrus Ka Fai
Published: (2012)

Dispositions of Nostalgia
by: Nai, Sen Yang Israel
Published: (2019)

The great divide in emotions under nostalgic appeal types in advertising
by: Phau, Ian, et al.
Published: (2009)

Consumer cognitive responses towards types of nostalgic appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2009)

Effects of personal nostalgic response intensity on cognitions, attitudes and intentions
by: Marchegiani, Chris, et al.
Published: (2010)

'Nostalgia penuh bermakna'
by: Abdul Razak, Raaff, et al.
Published: (2016)

Nostalgia and Reproduction 1926-2007
by: Dagnall, Rebecca
Published: (2010)

Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators
by: Butcher, Luke, et al.
Published: (2012)

Re-investigating Consumption-related Emotions Scales: Some Initial Findings
by: Butcher, Luke, et al.
Published: (2012)

Nostalgia manis dikenang dalam syurga
by: Abdul Rahim, Abdullah Bukhari
Published: (2019)

Determinants of nostalgia sensitivity in nostalgic driven advertising
by: Mohammad Hafeez , Bin Mohamad Jowsey, et al.
Published: (2015)

Monochrome memories: nostalgia and style in 1990s America
by: Grainge, Paul
Published: (2000)

Nostalgia and degeneration of splendour in Hedayat’s The Blind Owl
by: Pedram Lalbakhsh,, et al.
Published: (2014)

Nostalgia, Memory, and Politics in Chilean Documentaries of Return
by: Traverso, Antonio
Published: (2013)

Cannot write session to /tmp/vufind_sessions/sess_h8jqnrl2jagp99cremq6rhd3ei