The value of historical nostalgia for marketing management

The value of historical nostalgia for marketing management

Bibliographic Details
Main Authors: Marchegiani, Chris, Phau, Ian
Format: Journal Article
Published: Emerald Group Publishing Limited 2011
Online Access:http://hdl.handle.net/20.500.11937/35880

Internet

http://hdl.handle.net/20.500.11937/35880

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