The value of historical nostalgia for marketing management
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2011
|
| Online Access: | http://hdl.handle.net/20.500.11937/35880 |
| _version_ | 1848754615371169792 |
|---|---|
| author | Marchegiani, Chris Phau, Ian |
| author_facet | Marchegiani, Chris Phau, Ian |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:43:13Z |
| format | Journal Article |
| id | curtin-20.500.11937-35880 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:43:13Z |
| publishDate | 2011 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-358802017-09-13T15:22:40Z The value of historical nostalgia for marketing management Marchegiani, Chris Phau, Ian 2011 Journal Article http://hdl.handle.net/20.500.11937/35880 10.1108/02634501111117575 Emerald Group Publishing Limited restricted |
| spellingShingle | Marchegiani, Chris Phau, Ian The value of historical nostalgia for marketing management |
| title | The value of historical nostalgia for marketing management |
| title_full | The value of historical nostalgia for marketing management |
| title_fullStr | The value of historical nostalgia for marketing management |
| title_full_unstemmed | The value of historical nostalgia for marketing management |
| title_short | The value of historical nostalgia for marketing management |
| title_sort | value of historical nostalgia for marketing management |
| url | http://hdl.handle.net/20.500.11937/35880 |