Examining the dual mediation hypothesis under personal nostalgia

Examining the dual mediation hypothesis under personal nostalgia

Nostalgia is often examined in the marketing literature as a 'single' response. However, Personal nostalgia as a specific type of nostalgic response is experiencing an increase in investigation within the marketing literature. This nostalgic appeal is also frequently utilized in the market...

Full description

Bibliographic Details
Main Authors: Marchegiani, Chris, Phau, Ian
Other Authors: Harry Timmermans
Format: Conference Paper
Published: European Institute of Retailing and Services Studies 2011
Subjects:
personal nostalgia
nostalgia
cognition
attitudes
Online Access:http://hdl.handle.net/20.500.11937/35815

Similar Items

Similar Items