Examining the dual mediation hypothesis under personal nostalgia
Nostalgia is often examined in the marketing literature as a 'single' response. However, Personal nostalgia as a specific type of nostalgic response is experiencing an increase in investigation within the marketing literature. This nostalgic appeal is also frequently utilized in the market...
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| Format: | Conference Paper |
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European Institute of Retailing and Services Studies
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/35815 |