Let marketers reclaim corporate strategy
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Taylor and Francis
2006
|
| Online Access: | http://hdl.handle.net/20.500.11937/3538 |
| _version_ | 1848744259406004224 |
|---|---|
| author | Mattsson, J. Ramaseshan, Balasubramanian Carson, D. |
| author_facet | Mattsson, J. Ramaseshan, Balasubramanian Carson, D. |
| author_sort | Mattsson, J. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T05:58:37Z |
| format | Journal Article |
| id | curtin-20.500.11937-3538 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:58:37Z |
| publishDate | 2006 |
| publisher | Taylor and Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-35382017-09-13T16:06:09Z Let marketers reclaim corporate strategy Mattsson, J. Ramaseshan, Balasubramanian Carson, D. 2006 Journal Article http://hdl.handle.net/20.500.11937/3538 10.1080/09652540600659806 Taylor and Francis restricted |
| spellingShingle | Mattsson, J. Ramaseshan, Balasubramanian Carson, D. Let marketers reclaim corporate strategy |
| title | Let marketers reclaim corporate strategy |
| title_full | Let marketers reclaim corporate strategy |
| title_fullStr | Let marketers reclaim corporate strategy |
| title_full_unstemmed | Let marketers reclaim corporate strategy |
| title_short | Let marketers reclaim corporate strategy |
| title_sort | let marketers reclaim corporate strategy |
| url | http://hdl.handle.net/20.500.11937/3538 |