Let marketers reclaim corporate strategy

Let marketers reclaim corporate strategy

Bibliographic Details
Main Authors: Mattsson, J., Ramaseshan, Balasubramanian, Carson, D.
Format: Journal Article
Published: Taylor and Francis 2006
Online Access:http://hdl.handle.net/20.500.11937/3538

Internet

http://hdl.handle.net/20.500.11937/3538

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