APA (7th ed.) Citation

Mattsson, J., Ramaseshan, B., & Carson, D. (2006). Let marketers reclaim corporate strategy. Taylor and Francis.

Chicago Style (17th ed.) Citation

Mattsson, J., Balasubramanian Ramaseshan, and D. Carson. Let Marketers Reclaim Corporate Strategy. Taylor and Francis, 2006.

MLA (9th ed.) Citation

Mattsson, J., et al. Let Marketers Reclaim Corporate Strategy. Taylor and Francis, 2006.

Warning: These citations may not always be 100% accurate.