Trust: a determinant or the consequence of a long-term buyer-seller relationship.

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Trust: a determinant or the consequence of a long-term buyer-seller relationship.

Satisfaction with the relationship between Filipino potato farmers and their preferred seed supplier is derived from the seed supplier's offer quality and the extent to which investments made by the seed supplier support and assist the farmer. However, while satisfaction leads to trust, the rel...

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Bibliographic Details
Main Author:	Batt, Peter
Other Authors:	Ogier, J.P.
Format:	Conference Paper
Published:	International Society for Horticultural Science 2000
Subjects:	trust satisfaction potatoes relationship marketing quality
Online Access:	http://www.actahort.org/books/536/536_55.htm http://hdl.handle.net/20.500.11937/35347

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