Trust: a determinant or the consequence of a long-term buyer-seller relationship.
Satisfaction with the relationship between Filipino potato farmers and their preferred seed supplier is derived from the seed supplier's offer quality and the extent to which investments made by the seed supplier support and assist the farmer. However, while satisfaction leads to trust, the rel...
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| Format: | Conference Paper |
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International Society for Horticultural Science
2000
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| Online Access: | http://www.actahort.org/books/536/536_55.htm http://hdl.handle.net/20.500.11937/35347 |