Information search behavior of European tourists visiting Mauritius

Understanding the information search behavior of travelers is important for providing effective marketing strategies and appropriate communication campaigns. Indeed, investigating and understanding such behaviors of tourists have a long tradition in tourism research. Using data collected from 877...

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Bibliographic Details
Main Authors: Ramkissoon, Haywantee, Nunkoo, R.
Format: Journal Article
Published: Croatian National Tourist Board 2008
Online Access:http://hdl.handle.net/20.500.11937/35282