An Evaluation Framework for Electronic Customer Relationship Management (eCRM)

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An Evaluation Framework for Electronic Customer Relationship Management (eCRM)

In order to become more efficient and effective in delivering products and services to customers, organizations have forced themselves to rethink the ways in which they build relationships with their customers by initiating electronic customer relationship management projects. However, inappropriate...

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Bibliographic Details
Main Authors:	Lin, Chad, Liu, Y.
Other Authors:	Bruce Campbell
Format:	Conference Paper
Published:	Australasian Chapter of the Association for Information Systems 2005
Subjects:	Electronic CRM Evaluation framework Benefits realization Investment evaluation
Online Access:	http://depts.it.uts.edu.au/is/ACIS2005/index.php4 http://hdl.handle.net/20.500.11937/35196

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