An Evaluation Framework for Electronic Customer Relationship Management (eCRM)
In order to become more efficient and effective in delivering products and services to customers, organizations have forced themselves to rethink the ways in which they build relationships with their customers by initiating electronic customer relationship management projects. However, inappropriate...
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| Format: | Conference Paper |
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Australasian Chapter of the Association for Information Systems
2005
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| Online Access: | http://depts.it.uts.edu.au/is/ACIS2005/index.php4 http://hdl.handle.net/20.500.11937/35196 |