Customer experiences with brands: Literature review and research directions
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
-
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/35060 |
| _version_ | 1848754393017483264 |
|---|---|
| author | Rageh, Ahmed Melewar, T. Lim, L. Woodside, Arch |
| author_facet | Rageh, Ahmed Melewar, T. Lim, L. Woodside, Arch |
| author_sort | Rageh, Ahmed |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:39:41Z |
| format | Journal Article |
| id | curtin-20.500.11937-35060 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:39:41Z |
| publishDate | 2011 |
| publisher | - |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-350602018-12-14T00:56:54Z Customer experiences with brands: Literature review and research directions Rageh, Ahmed Melewar, T. Lim, L. Woodside, Arch 2011 Journal Article http://hdl.handle.net/20.500.11937/35060 - restricted |
| spellingShingle | Rageh, Ahmed Melewar, T. Lim, L. Woodside, Arch Customer experiences with brands: Literature review and research directions |
| title | Customer experiences with brands: Literature review and research directions |
| title_full | Customer experiences with brands: Literature review and research directions |
| title_fullStr | Customer experiences with brands: Literature review and research directions |
| title_full_unstemmed | Customer experiences with brands: Literature review and research directions |
| title_short | Customer experiences with brands: Literature review and research directions |
| title_sort | customer experiences with brands: literature review and research directions |
| url | http://hdl.handle.net/20.500.11937/35060 |