Customer experiences with brands: Literature review and research directions

Customer experiences with brands: Literature review and research directions

Bibliographic Details
Main Authors: Rageh, Ahmed, Melewar, T., Lim, L., Woodside, Arch
Format: Journal Article
Published: - 2011
Online Access:http://hdl.handle.net/20.500.11937/35060

Internet

http://hdl.handle.net/20.500.11937/35060

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