The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines

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The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines

This paper investigates the effects of country-of-origin (COO) cues, economic nationalism and consumer ethnocentrism on product judgment by considering the role of product knowledge with an Australian sample. The results indicated that country of origin cues affect Australian consumers in wine evalu...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Phau, Ian
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/431ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/34980

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