The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines
This paper investigates the effects of country-of-origin (COO) cues, economic nationalism and consumer ethnocentrism on product judgment by considering the role of product knowledge with an Australian sample. The results indicated that country of origin cues affect Australian consumers in wine evalu...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/431ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/34980 |