The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines
This paper investigates the effects of country-of-origin (COO) cues, economic nationalism and consumer ethnocentrism on product judgment by considering the role of product knowledge with an Australian sample. The results indicated that country of origin cues affect Australian consumers in wine evalu...
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| Other Authors: | |
| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/431ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/34980 |
| _version_ | 1848754371564666880 |
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| author | Cheah, Isaac Phau, Ian |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Cheah, Isaac Phau, Ian |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper investigates the effects of country-of-origin (COO) cues, economic nationalism and consumer ethnocentrism on product judgment by considering the role of product knowledge with an Australian sample. The results indicated that country of origin cues affect Australian consumers in wine evaluations despite its weak influences. It suggested that the effect of country of origin in product judgment with low product knowledge is greater than in those with high product knowledge. However, the study also found inconsistent results between different country of origin of manufacture and country of origin of ownership cues and its effects on product judgment of bi-national brands (unfamiliar and more complex brands). |
| first_indexed | 2025-11-14T08:39:21Z |
| format | Conference Paper |
| id | curtin-20.500.11937-34980 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:39:21Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-349802023-02-07T08:01:20Z The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines Cheah, Isaac Phau, Ian Svetlana Bogomolova Richard Lee Jenni Romaniuk This paper investigates the effects of country-of-origin (COO) cues, economic nationalism and consumer ethnocentrism on product judgment by considering the role of product knowledge with an Australian sample. The results indicated that country of origin cues affect Australian consumers in wine evaluations despite its weak influences. It suggested that the effect of country of origin in product judgment with low product knowledge is greater than in those with high product knowledge. However, the study also found inconsistent results between different country of origin of manufacture and country of origin of ownership cues and its effects on product judgment of bi-national brands (unfamiliar and more complex brands). 2012 Conference Paper http://hdl.handle.net/20.500.11937/34980 http://www.anzmac.org/conference_archive/2012/papers/431ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Cheah, Isaac Phau, Ian The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines |
| title | The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines |
| title_full | The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines |
| title_fullStr | The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines |
| title_full_unstemmed | The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines |
| title_short | The Role of Consumer Knowledge Towards Country of Origin Cues of Australian Wines |
| title_sort | role of consumer knowledge towards country of origin cues of australian wines |
| url | http://www.anzmac.org/conference_archive/2012/papers/431ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/34980 |