Economic Psychology and Fashion Marketing theory Appraising Veblen's Theory of Conspicuous Consumption

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Economic Psychology and Fashion Marketing theory Appraising Veblen's Theory of Conspicuous Consumption

The study here serves to examine customer choice and firm profitability outcomes from the conjoining of four perspectives: economics, fashion, marketing, and psychology. This article describes core tenets of fashion marketing theory (FMT) from the perspective of economic psychology. The study here i...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Journal Article
Published:	Korean Academy of Marketing Science 2012
Subjects:	Customer Choice Psychology Profitability Marketing Fashion Economic
Online Access:	http://hdl.handle.net/20.500.11937/34935

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