Economic Psychology and Fashion Marketing theory Appraising Veblen's Theory of Conspicuous Consumption

Economic Psychology and Fashion Marketing theory Appraising Veblen's Theory of Conspicuous Consumption

The study here serves to examine customer choice and firm profitability outcomes from the conjoining of four perspectives: economics, fashion, marketing, and psychology. This article describes core tenets of fashion marketing theory (FMT) from the perspective of economic psychology. The study here i...

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Bibliographic Details
Main Author: Woodside, Arch
Format: Journal Article
Published: Korean Academy of Marketing Science 2012
Subjects:
Customer
Choice
Psychology
Profitability
Marketing
Fashion
Economic
Online Access:http://hdl.handle.net/20.500.11937/34935

Internet

http://hdl.handle.net/20.500.11937/34935

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