Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

QR Code

Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Effective two-way communication is widely viewed as an essential component of successful internal marketing strategies, yet little research has so far been conducted on the relative merits of different communication media in an internal marketing context. Since the mid-1990s Internet technologies ha...

Full description

Bibliographic Details
Main Authors:	De Bussy, Nigel, Ewing, M., Pitt, L.
Format:	Journal Article
Published:	Routledge, Taylor and Francis 2003
Online Access:	http://hdl.handle.net/20.500.11937/34901

Similar Items

Stakeholder theory
by: De Bussy, Nigel
Published: (2008)

Stakeholder
by: De Bussy, Nigel
Published: (2018)

Who or what is a stakeholder? The role of legitimacy in identifying and managing stakeholder relationships
by: de Bussy, Nigel
Published: (2006)

Stakeholders, politics and power: towards an understanding of stakeholder identification and salience in government
by: De Bussy, Nigel, et al.
Published: (2010)

Employment Branding in the Knowledge Economy
by: Ewing, Michael, et al.
Published: (2002)

Dialogue as a basis for stakeholder engagement: defining and measuring the core competencies
by: De Bussy, Nigel
Published: (2010)

Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter
by: De Bussy, Nigel
Published: (2008)

Its been done before: An archaeological perspective on international marketing
by: Fish, Warren, et al.
Published: (2001)

Tourism Events and the Nature of Stakeholder Power
by: Tiew, F., et al.
Published: (2015)

Most valuable stakeholders: The impact of employee orientation on corporate financial performance
by: De Bussy, Nigel, et al.
Published: (2012)

Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership
by: De Bussy, Nigel
Published: (2013)

Expecting The Unexpected: Crisis Communication Preparedness In The Tourism Industry
by: Kerlin, Karen, et al.
Published: (2006)

Marketing communication through the integration of new media and traditional media : the insights.
by: Adzharuddin, Nor Azura
Published: (2012)

Shariah-compliant construction marketing: development of a new theory
by: Abdul Rashid, Khairuddin, et al.
Published: (2019)

Agency theory, stewardship theory and stakeholder theory: an Islamic perspective
by: Htay, Sheila Nu Nu, et al.
Published: (2013)

Reputation management: a driving force for action
by: De Bussy, Nigel
Published: (2009)

Shari'ah compliant construction marketing - development of a new theory
by: Preece, Christopher Nigel, et al.
Published: (2009)

Franchise nations: A framework for analysing the roles new media play in Chinese provisional business migration to Australia
by: Leong, Susan
Published: (2015)

Value chain and stakeholders’ analyses of batik tulis industry in Indonesia
by: Isa, Muzakar, et al.
Published: (2023)

Strategic Management of Stakeholders: Theory and Practice
by: Ackermann, Fran, et al.
Published: (2011)

Developing a risk framework for assembly construction based on stakeholder theory and structural equation modelling
by: Junjia, Yin, et al.
Published: (2024)

Relationshift: Transnational Spousal Communication In The Age Of New Media
by: de Jesus, Gerard Angelo, et al.
Published: (2015)

An Exploratory Study Into Stakeholder Marketing: An Investigation Into Stakeholder Preferences With Respect To Corporate Identity and Environmental Marketing
by: Isherwood, James Allan Donald
Published: (2008)

The effects of internet on international marketing communications
by: Pouresmaeili, Hamideh, et al.
Published: (2010)

Stakeholder Approach and Stakeholder Dialogue in 16 Hospital Markets in Western Europe
by: Del Corral, Jose Alberto
Published: (2010)

Stakeholder theory: investigating the five Is of service productivity
by: Taylor, Ruth, et al.
Published: (2008)

Impact of Social Media on Entrepreneurial Marketing and Communications
by: Bin Tehsin, Ahmad
Published: (2018)

Corporate social responsibility, stakeholder theory and climate change: Is green the new black for ExxonMobil?
by: Archer, Catherine
Published: (2013)

The problem of communication among stakeholder in construction project
by: Noramirah, Abdul Rahaman
Published: (2015)

Understanding stakeholder pressures in adopting environmental management practices based on stakeholder theory: a review
by: Abu Seman, Noor Aslinda, et al.
Published: (2018)

The application of shari'ah framework to stakeholder management
by: Dusuki, Asyraf Wajdi
Published: (2011)

Stakeholder theory of corporate governance: A critical review
by: Rath, Subhrendu
Published: (2005)

University-industry collaboration, firm performance and stakeholder theory
by: Imaduddin, Abidin, et al.
Published: (2014)

Perceptions of professionalism: practitioner reflections on the state of Australian public relations
by: Wolf, Katharina, et al.
Published: (2008)

Reputation or relationships: what really drives perceptions of employer attractiveness in the health industry?
by: De Bussy, Nigel, et al.
Published: (2006)

Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods
by: De Bussy, Nigel, et al.
Published: (2012)

NGOs, identities, and religion: a case of split personalities?
by: Adams, P., et al.
Published: (2008)

The state of Australian public relations: professionalisation and paradox
by: De Bussy, Nigel, et al.
Published: (2009)

Influence Of Media Collaboration With Stakeholders In The Prevention Of Illegal Gold Mining In Zamfara, Nigeria
by: Naziru, Alhaji Tukur
Published: (2022)

Enhancing organizational effectiveness through internal communication: a theoretical exploration of channel expansion theory
by: Obinna, Princewill Iwueke, et al.
Published: (2024)

Cannot write session to /tmp/vufind_sessions/sess_hdn950rutavg9mor1n7tse7rgd