Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media
Effective two-way communication is widely viewed as an essential component of successful internal marketing strategies, yet little research has so far been conducted on the relative merits of different communication media in an internal marketing context. Since the mid-1990s Internet technologies ha...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge, Taylor and Francis
2003
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| Online Access: | http://hdl.handle.net/20.500.11937/34901 |