Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers

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Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers

The paper examines the factors that influence Singaporean consumer's attitudes towards counterfeits of luxury brands. Data was collected from a convenience sample of postgraduate students of a large university using a self-administered questionnaire. Social influence, brand consciousness and pr...

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Bibliographic Details
Main Authors:	Phau, Ian, Teah, Min, Lee, Agnes
Format:	Journal Article
Published:	Palgrave Macmillan 2009
Subjects:	Singapore consumers Singapore luxury brands Counterfeiting
Online Access:	http://hdl.handle.net/20.500.11937/34856

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