Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers
The paper examines the factors that influence Singaporean consumer's attitudes towards counterfeits of luxury brands. Data was collected from a convenience sample of postgraduate students of a large university using a self-administered questionnaire. Social influence, brand consciousness and pr...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Palgrave Macmillan
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/34856 |