Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers
The paper examines the factors that influence Singaporean consumer's attitudes towards counterfeits of luxury brands. Data was collected from a convenience sample of postgraduate students of a large university using a self-administered questionnaire. Social influence, brand consciousness and pr...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Palgrave Macmillan
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/34856 |
| _version_ | 1848754336850509824 |
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| author | Phau, Ian Teah, Min Lee, Agnes |
| author_facet | Phau, Ian Teah, Min Lee, Agnes |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The paper examines the factors that influence Singaporean consumer's attitudes towards counterfeits of luxury brands. Data was collected from a convenience sample of postgraduate students of a large university using a self-administered questionnaire. Social influence, brand consciousness and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention. |
| first_indexed | 2025-11-14T08:38:48Z |
| format | Journal Article |
| id | curtin-20.500.11937-34856 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:38:48Z |
| publishDate | 2009 |
| publisher | Palgrave Macmillan |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-348562017-09-13T15:51:39Z Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers Phau, Ian Teah, Min Lee, Agnes Singapore consumers Singapore luxury brands Counterfeiting The paper examines the factors that influence Singaporean consumer's attitudes towards counterfeits of luxury brands. Data was collected from a convenience sample of postgraduate students of a large university using a self-administered questionnaire. Social influence, brand consciousness and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention. 2009 Journal Article http://hdl.handle.net/20.500.11937/34856 10.1057/jt.2008.25 Palgrave Macmillan fulltext |
| spellingShingle | Singapore consumers Singapore luxury brands Counterfeiting Phau, Ian Teah, Min Lee, Agnes Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers |
| title | Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers |
| title_full | Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers |
| title_fullStr | Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers |
| title_full_unstemmed | Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers |
| title_short | Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers |
| title_sort | targeting buyers of counterfeits of luxury brands: a study on attitudes of singapore consumers |
| topic | Singapore consumers Singapore luxury brands Counterfeiting |
| url | http://hdl.handle.net/20.500.11937/34856 |