Constituent market orientation and ownership of virtual marketplaces

This paper applies new empirically based knowledge in the area of Constituent Market Orientation to a seven-element taxonometric model of Virtual Organisation. The most effective distribution of resources and management attention in the development of combinations of real and virtual business soluti...

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Main Authors: Love, Terence, Tellefsen, B.
Format: Journal Article
Published: Emerald Group Publishing 2003
Subjects:
Online Access:http://www.love.com.au/PublicationsTLminisite/2003/jlim_cmoovm_bt&tl.htm
http://hdl.handle.net/20.500.11937/34762
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author Love, Terence
Tellefsen, B.
author_facet Love, Terence
Tellefsen, B.
author_sort Love, Terence
building Curtin Institutional Repository
collection Online Access
description This paper applies new empirically based knowledge in the area of Constituent Market Orientation to a seven-element taxonometric model of Virtual Organisation. The most effective distribution of resources and management attention in the development of combinations of real and virtual business solutions is identified for each of the seven alternative configurations. The paper concludes with a list of key concepts that offer owners and managers of virtual organisations analytically based heuristics founded on cross-sectoral empirical research.
first_indexed 2025-11-14T08:38:24Z
format Journal Article
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T08:38:24Z
publishDate 2003
publisher Emerald Group Publishing
recordtype eprints
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spelling curtin-20.500.11937-347622019-02-19T05:35:39Z Constituent market orientation and ownership of virtual marketplaces Love, Terence Tellefsen, B. virtual organisations market orientation organisational learning constituents e-business marketplaces management This paper applies new empirically based knowledge in the area of Constituent Market Orientation to a seven-element taxonometric model of Virtual Organisation. The most effective distribution of resources and management attention in the development of combinations of real and virtual business solutions is identified for each of the seven alternative configurations. The paper concludes with a list of key concepts that offer owners and managers of virtual organisations analytically based heuristics founded on cross-sectoral empirical research. 2003 Journal Article http://hdl.handle.net/20.500.11937/34762 10.1108/09576050310453697 http://www.love.com.au/PublicationsTLminisite/2003/jlim_cmoovm_bt&tl.htm Emerald Group Publishing fulltext
spellingShingle virtual organisations
market orientation
organisational learning
constituents
e-business marketplaces
management
Love, Terence
Tellefsen, B.
Constituent market orientation and ownership of virtual marketplaces
title Constituent market orientation and ownership of virtual marketplaces
title_full Constituent market orientation and ownership of virtual marketplaces
title_fullStr Constituent market orientation and ownership of virtual marketplaces
title_full_unstemmed Constituent market orientation and ownership of virtual marketplaces
title_short Constituent market orientation and ownership of virtual marketplaces
title_sort constituent market orientation and ownership of virtual marketplaces
topic virtual organisations
market orientation
organisational learning
constituents
e-business marketplaces
management
url http://www.love.com.au/PublicationsTLminisite/2003/jlim_cmoovm_bt&tl.htm
http://hdl.handle.net/20.500.11937/34762