Constituent market orientation and ownership of virtual marketplaces

This paper applies new empirically based knowledge in the area of Constituent Market Orientation to a seven-element taxonometric model of Virtual Organisation. The most effective distribution of resources and management attention in the development of combinations of real and virtual business soluti...

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Bibliographic Details
Main Authors: Love, Terence, Tellefsen, B.
Format: Journal Article
Published: Emerald Group Publishing 2003
Subjects:
Online Access:http://www.love.com.au/PublicationsTLminisite/2003/jlim_cmoovm_bt&tl.htm
http://hdl.handle.net/20.500.11937/34762