Constituent market orientation and ownership of virtual marketplaces
This paper applies new empirically based knowledge in the area of Constituent Market Orientation to a seven-element taxonometric model of Virtual Organisation. The most effective distribution of resources and management attention in the development of combinations of real and virtual business soluti...
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald Group Publishing
2003
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| Online Access: | http://www.love.com.au/PublicationsTLminisite/2003/jlim_cmoovm_bt&tl.htm http://hdl.handle.net/20.500.11937/34762 |