The effect of background music on the taste of wine
Research concerning cross-modal influences on perception has neglected auditory influences on perceptions of non-auditory objects, although a small number of studies indicate that auditory stimuli can influence perceptions of the freshness of foodstuffs. Consistent with this, the results reported he...
| Main Author: | |
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| Format: | Journal Article |
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John Wiley & Sons Ltd
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/34740 |
| _version_ | 1848754305730871296 |
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| author | North, Adrian |
| author_facet | North, Adrian |
| author_sort | North, Adrian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Research concerning cross-modal influences on perception has neglected auditory influences on perceptions of non-auditory objects, although a small number of studies indicate that auditory stimuli can influence perceptions of the freshness of foodstuffs. Consistent with this, the results reported here indicate that independent groups’ ratings of the taste of the wine reflected the emotional connotations of the background music played while they drank it. These results indicate that the symbolic function of auditory stimuli (in this case music) may influence perception in other modalities (in this case gustation); and are discussed in terms of possible future research that might investigate those aspects of music that induce such effects in a particular manner, and how such effects might be influenced by participants’ pre-existing knowledge and expertise with regard to the target object in question. |
| first_indexed | 2025-11-14T08:38:18Z |
| format | Journal Article |
| id | curtin-20.500.11937-34740 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:38:18Z |
| publishDate | 2012 |
| publisher | John Wiley & Sons Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-347402017-09-13T15:56:50Z The effect of background music on the taste of wine North, Adrian Research concerning cross-modal influences on perception has neglected auditory influences on perceptions of non-auditory objects, although a small number of studies indicate that auditory stimuli can influence perceptions of the freshness of foodstuffs. Consistent with this, the results reported here indicate that independent groups’ ratings of the taste of the wine reflected the emotional connotations of the background music played while they drank it. These results indicate that the symbolic function of auditory stimuli (in this case music) may influence perception in other modalities (in this case gustation); and are discussed in terms of possible future research that might investigate those aspects of music that induce such effects in a particular manner, and how such effects might be influenced by participants’ pre-existing knowledge and expertise with regard to the target object in question. 2012 Journal Article http://hdl.handle.net/20.500.11937/34740 10.1111/j.2044-8295.2011.02072.x John Wiley & Sons Ltd restricted |
| spellingShingle | North, Adrian The effect of background music on the taste of wine |
| title | The effect of background music on the taste of wine |
| title_full | The effect of background music on the taste of wine |
| title_fullStr | The effect of background music on the taste of wine |
| title_full_unstemmed | The effect of background music on the taste of wine |
| title_short | The effect of background music on the taste of wine |
| title_sort | effect of background music on the taste of wine |
| url | http://hdl.handle.net/20.500.11937/34740 |