Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download
This study investigates the factors influencing downloading behavior of young consumers by examining their attitudes and intentions to download movies and TV series through Peer to Peer (P2P) networks. Regression analysis using data collected from 282 respondents revealed that both facilitating cond...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/34722 |
| _version_ | 1848754300584460288 |
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| author | Teah, Min |
| author_facet | Teah, Min |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigates the factors influencing downloading behavior of young consumers by examining their attitudes and intentions to download movies and TV series through Peer to Peer (P2P) networks. Regression analysis using data collected from 282 respondents revealed that both facilitating conditions and social factors were significant predictors of attitudes and intentions to download. These results have provided several insightful implications for marketers and policy makers in formulating strategies. New directions for future studies are also discussed. |
| first_indexed | 2025-11-14T08:38:13Z |
| format | Working Paper |
| id | curtin-20.500.11937-34722 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:38:13Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-347222017-01-30T13:45:14Z Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download Teah, Min Downloading behaviour Peer to Peer (P2P) networks Young consumers Facilitating conditions Social factors This study investigates the factors influencing downloading behavior of young consumers by examining their attitudes and intentions to download movies and TV series through Peer to Peer (P2P) networks. Regression analysis using data collected from 282 respondents revealed that both facilitating conditions and social factors were significant predictors of attitudes and intentions to download. These results have provided several insightful implications for marketers and policy makers in formulating strategies. New directions for future studies are also discussed. 2009 Working Paper http://hdl.handle.net/20.500.11937/34722 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Downloading behaviour Peer to Peer (P2P) networks Young consumers Facilitating conditions Social factors Teah, Min Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download |
| title | Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download |
| title_full | Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download |
| title_fullStr | Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download |
| title_full_unstemmed | Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download |
| title_short | Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download |
| title_sort | facilitating conditions and social factors as predictors of attitudes and intentions to illegally download |
| topic | Downloading behaviour Peer to Peer (P2P) networks Young consumers Facilitating conditions Social factors |
| url | http://hdl.handle.net/20.500.11937/34722 |