Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download
This study investigates the factors influencing downloading behavior of young consumers by examining their attitudes and intentions to download movies and TV series through Peer to Peer (P2P) networks. Regression analysis using data collected from 282 respondents revealed that both facilitating cond...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/34722 |