Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands
This paper looks at the subject of consumers need for uniqueness and status consumption with specific reference to a luxury apparel brands clothing and accessories in the Australian Generation Y market. Consumers need for uniqueness and status consumption has been explored in depth among adult consu...
| Main Authors: | , |
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/34695 |
| _version_ | 1848754293435269120 |
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| author | Latter, Chelsey Marchegiani, Chris |
| author_facet | Latter, Chelsey Marchegiani, Chris |
| author_sort | Latter, Chelsey |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper looks at the subject of consumers need for uniqueness and status consumption with specific reference to a luxury apparel brands clothing and accessories in the Australian Generation Y market. Consumers need for uniqueness and status consumption has been explored in depth among adult consumers, but there has been less attention given to the symbolic consumption of Generation Y consumers especially in the field of luxury apparel. This allows the study to extend from areas regarding branded fashion apparel that are conceptually the same as other brands in the same category to branded fashion apparel that utilises a one off customisation approach. |
| first_indexed | 2025-11-14T08:38:06Z |
| format | Working Paper |
| id | curtin-20.500.11937-34695 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:38:06Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-346952017-01-30T13:45:05Z Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands Latter, Chelsey Marchegiani, Chris luxury apparel generation Y need for uniqueness Luxury brands This paper looks at the subject of consumers need for uniqueness and status consumption with specific reference to a luxury apparel brands clothing and accessories in the Australian Generation Y market. Consumers need for uniqueness and status consumption has been explored in depth among adult consumers, but there has been less attention given to the symbolic consumption of Generation Y consumers especially in the field of luxury apparel. This allows the study to extend from areas regarding branded fashion apparel that are conceptually the same as other brands in the same category to branded fashion apparel that utilises a one off customisation approach. 2010 Working Paper http://hdl.handle.net/20.500.11937/34695 School of Marketing, Curtin Business School fulltext |
| spellingShingle | luxury apparel generation Y need for uniqueness Luxury brands Latter, Chelsey Marchegiani, Chris Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands |
| title | Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands |
| title_full | Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands |
| title_fullStr | Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands |
| title_full_unstemmed | Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands |
| title_short | Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands |
| title_sort | consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands |
| topic | luxury apparel generation Y need for uniqueness Luxury brands |
| url | http://hdl.handle.net/20.500.11937/34695 |