Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands
This paper looks at the subject of consumers need for uniqueness and status consumption with specific reference to a luxury apparel brands clothing and accessories in the Australian Generation Y market. Consumers need for uniqueness and status consumption has been explored in depth among adult consu...
| Main Authors: | , |
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/34695 |