Travellers with disabilities: a substantial and growing tourism niche market
Providing tourism services to specific niche markets can broaden a business's customer base bringing about a sustainable competitive advantage. An emerging but largely under serviced tourism consumer group is the accessible tourism niche. This paper begins comparing the backpackers', senio...
| Main Authors: | , , , , |
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| Format: | Conference Paper |
| Published: |
CAUTHE
2007
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| Online Access: | http://search.informit.com.au/fullText;dn=508476134279040;res=IELBUS http://hdl.handle.net/20.500.11937/34473 |