Social marketing’s mythunderstandings

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Social marketing’s mythunderstandings

Bibliographic Details
Main Author:	Donovan, Robert
Format:	Journal Article
Published:	Emerald Group Publishing Ltd. 2011
Online Access:	http://emeraldinsight.com/journals.htm?issn=2042-6763&volume=1&issue=1&PHPSESSID=ouc6qku2v5ddsfbkvqlmcbch31 http://hdl.handle.net/20.500.11937/34471

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