Social marketing’s mythunderstandings
| Main Author: | |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Ltd.
2011
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| Online Access: | http://emeraldinsight.com/journals.htm?issn=2042-6763&volume=1&issue=1&PHPSESSID=ouc6qku2v5ddsfbkvqlmcbch31 http://hdl.handle.net/20.500.11937/34471 |