Social marketing’s mythunderstandings

Bibliographic Details
Main Author: Donovan, Robert
Format: Journal Article
Published: Emerald Group Publishing Ltd. 2011
Online Access:http://emeraldinsight.com/journals.htm?issn=2042-6763&volume=1&issue=1&PHPSESSID=ouc6qku2v5ddsfbkvqlmcbch31
http://hdl.handle.net/20.500.11937/34471
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author Donovan, Robert
author_facet Donovan, Robert
author_sort Donovan, Robert
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institution Curtin University Malaysia
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publishDate 2011
publisher Emerald Group Publishing Ltd.
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spelling curtin-20.500.11937-344712017-09-13T15:14:32Z Social marketing’s mythunderstandings Donovan, Robert 2011 Journal Article http://hdl.handle.net/20.500.11937/34471 10.1108/20426761111104392 http://emeraldinsight.com/journals.htm?issn=2042-6763&volume=1&issue=1&PHPSESSID=ouc6qku2v5ddsfbkvqlmcbch31 Emerald Group Publishing Ltd. restricted
spellingShingle Donovan, Robert
Social marketing’s mythunderstandings
title Social marketing’s mythunderstandings
title_full Social marketing’s mythunderstandings
title_fullStr Social marketing’s mythunderstandings
title_full_unstemmed Social marketing’s mythunderstandings
title_short Social marketing’s mythunderstandings
title_sort social marketing’s mythunderstandings
url http://emeraldinsight.com/journals.htm?issn=2042-6763&volume=1&issue=1&PHPSESSID=ouc6qku2v5ddsfbkvqlmcbch31
http://hdl.handle.net/20.500.11937/34471